The latest revelation from Wikileaks is not a cable that uncovers a country’s well hidden secrets, but is rather a cleverly put together ad parodying the infamous MasterCard commercials, called “What Does it Cost to Change the World?”
In it, the price of Julian Assange’s legal battles, the price incurred by his house arrest, and the amount of money in lost donations are all pitted against the priceless act of “watching the world change as a result of your work.”
The video is, needless to say, impeccably put together, and both the concept and message are strong. The ad, despite having been available online for over a week, has only just caused some ripples in the Egyptian blogosphere
The imagery used in the video is one of the most gruesome and fatal battles that took place between protesters and the Egyptian riot police, on Kasr al Nil Bridge, where many people were brutally run down or shot.
The use of this scene has struck a nerve both with Egyptian activists and with their supporters, questioning Wikileaks decision to take a certain amount of credit for an uprising that was long in the making, pushed forward by an inordinate amount of people who may have possibly never even heard of Wikileaks.
Jillian York, the Director of International Freedom of Expression at the Electronic Frontier Foundation, says on Twitter:
I would like the Wikileaks ad a lot more if it didn’t seem like Assange was taking credit for the Arab Spring…
On the flip side, it could be said that the use of imagery from the Egyptian uprising is simply symbolic of the kind of effect Wikileaks has had on the world, and no one can deny that it has had an effect. Asma S asks on Twitter,
Is Wikileaks taking credit for the revolution in Egypt? or is everyone just exaggerating?
The video is open to interpretation – are they implying that Wikileaks caused the Egyptian uprising? Or are they simply using it as an image that represents what Wikileaks is capable of doing, because it is so easily identifiable in people’s minds? Watch the video below and let us know what you think.
Go ‘head Dwayne, serve that chicken for a good cause!
Dwyane Wade is looking for work and KFC is hiring. On June 30 Wade tweeted “Any1 hiring?,” adding that “I’m available for all bar and bat mitzvah and weddings..but my specialty is balloon animals.” But how about animals plucked and fried in oil? The folks at Kentucky Fried Chicken know a good advertising gimmick when they see one, and have extended the wing of opportunity to Wade: saying in a press release that they’ll donate $250,000 to charity if Wade will take his talents to a KFC drive-thru.
The Colonel’s letter went as follows:
Dear Dwyane Wade,
We couldn’t help but notice your recent tweet about looking for a new line of work in light of the lockout. We’re always looking for folks with precisely your qualifications — initiative, teamwork and the ability to make buckets in a hurry.
We’ve always been proud to call you a former KFC employee and, it goes without saying we’d love to have you back on our team dishing out the World’s Best Chicken, like you dish out assists on the court.
Our offer: Come serve as an honorary captain at a local KFC drive-thru window. And, while we can’t match your most recent salary, we’ll honor your KFC service by making a donation in your name to Colonel’s Scholars, a charity providing young people with much needed college scholarships, if you accept. How’s that for a slam dunk?
So let us know if you’re ready to suit up for our squad (as you’ll remember, we’ve got some pretty cool uniforms). Our original coach, the legendary Colonel Sanders, knew a thing or two about buckets. And who knows, if you make a KFC-team comeback, we might just share some of his secrets with you.
We’ll keep your headset waiting.
Sincerely,
John Cywinski
General Manager, KFC U.S.
From what we hear, Dwayne used to work a KFC before he was drafted to the the league. A day at the drive-thru should bring back old memories, in addition to helping a charity, $250,000 stacks is serious bidness…
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