The crowdsourced funding craze is picking up steam. Tonight we see the launch of 33needs, a site where socially-minded startups can raise initial seed funding from individual contributors on the Web. It is Kiva meets Kickstarter.
Social startups post their “needs” in terms of how much money they are looking to raise, what problems they are going to solve and how they are going to do it, along with a video to help spread the word virally. People can invest $10, $100, $1,000 or more, and in return instead of getting shares in the company, they get a promised percentage of revenues for a specified period of time like 5 percent of revenues for three years.
The startups seeking funds are for-profit ventures, as is 33needs. Some of the launch startups include Emergent Energy Group, which wants to bring renewable energy projects to different communities in the U.S., and HalfUnited, a new clothing company which feeds hungry children with part of its profits (see video below).
33needs itself takes a 5 percent cut of any money raised, and nothing if the goal is not met. Generally, thee social startups are trying to raise anywhere from $50,000 or more get their businesses off the ground. They all try to mix profits with creating social good, which increasingly also resonates as a marketing strategy to consumers who want to feel like they are making a difference in the world. Whether or not they actually are is a different matter, but the most enduring social startups will end up being those who create a measurable impact.
The company was founded by Josh Tetrick, a social entrepreneur and former Fulbright Scholar who worked in Africa and for President Clinton. He doesn’t see 33needs as a replacement for angel or seed capital, but rather as a launching pad for ideas that may otherwise never have made it beyond a dinner conversation. “It’s a launching pad that builds fans, breeds a loyal base of people who’ll buy your stuff and use your product,” he argues. “There is so much pent up demand to invest in this stuff—not donate, but invest.”
But using crowdfunding to help start companies, as opposed to microloans for projects (Kickstarter) or people (Kiva), sets a higher bar. These require more money than a simple project. One of the key learnings from Kickstarter, for instance, is that small projects can grow into full-blown startups, but they don’t have to (watch this interview with Kickstarter founder Perry Chen). With 33needs it will be all or nothing. So the startups better make their pitches really good.
For progressive and tech savvy business-to-business companies, traditional marketing techniques like entire departments dedicated to cold calling potential clients have largely been retired to the trash folder. Instead, these companies are rapidly embracing technologies and practices aimed at increasing productivity, using social media more effectively, and providing engaging and informative content to potential clients. For a deeper look at these trends shaping B2B marketing in 2011, read on.
Quantifying Value Creation
If you’re looking to make your case to another business, come with lots of data, says Keith Pigues, co-author of Winning With Customers: A Playbook for B2B. You’ll need to quantify your value to customers in terms of dollars and cents, something known as “customer value creation.”
"Many organizations are finding that some of the more traditional customer satisfaction or customer loyalty measurement systems like ‘net promoter score’ are falling short when trying to provide a real financial measure to companies to help them understand exactly, 'how much more money am I making doing business with your company verses Company B or C?,'" says Pigues.
To accomplish this, companies are looking to third parties for help. Among them is Chicago-based Valkre, a technology provider that specializes in helping companies customize and match sales solutions to specific customers, implementing marketing strategies that increase a company's online visibility, and creating daily management plans that use mainstream technology.
Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they're offering truly impact the bottom line of their customers. Valkre has created a new metric, called the differential value proportion or "DVP", which measures the amount of increased profit that a customer can bring in by doing business with one company versus another. Unlike net promoter score, the DVP percentage metric was designed for use specifically within the B2B industry.
Targeting Online Identities
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua. Instead of generalized marketing initiatives, companies are beginning to analyze the online behavior -- also known as digital body language -- of individuals involved in the B2B industry in an effort to pinpoint the specific buyer whose needs best fit the services of the seller.
Through the collection and analysis of data, companies are discovering ways to link varied online "handles" across social networks to a single individual they wish to target for marketing purposes. "The vanguard will see a lot of people in 2011 figure out the identity management challenge and be able to understand ‘you’ across those identities and understand how your activity on Facebook, on Twitter, on LinkedIn, and the various social properties indicates your buying intentions," says Woods.
The goal is to cater marketing content to customers depending on where they are in the buying process. To accomplish this, Tableau Software, a Seattle-based seller of B2B software, uses a method of "scoring" visitors that come to their website. The more that users visit, the more their scores increase, allowing the algorithm to filter them into the programs within the site that speak to their interests. Thus, Tableau targets customers based on their online behavior rather than the demographics provided by their firm or industry.
"The trend of 2011 is that marketers are as interested in delivering relevant content to relevant people, as they are to stopping the delivery of irrelevant content to irrelevant people," says Elisa Fink, Tableau's vice president of marketing. "We don't want to be spammers. Every engagement with a company is really an engagement with a person."
Getting Creative with Content
In terms of the content being delivered, B2B companies are encouraging members of their technology departments to build their personal brand and further the recognition of their company by becoming "expert" bloggers and content creators.
"The winning marketing skill set that is going to be very much recognized in 2011 is not going to be the creative copywriting, artistic skill setm," says Woods. "It's the person who understands numbers, analytics, data, workflow, the operational skill set."
This can be accomplished via the company website, Twitter stream, LinkedIn discussion group, and even the employee’s personal blog.
Woods explains that part of this trend is a move in favor of less polished content and faster production times. In the past, all marketing materials were placed under intense scrutiny before anything was put online to represent the company. Now, personal engagement is en vogue, whereby the members of a company with active knowledge about products can engage in two-way conversations with clientele on the fly.
"[The content] might even have spelling mistakes in it. If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem, here is how I view the latest merger in the industry, or view this latest technological development,’" says Woods.
Some B2B institutions are also beginning to explore new approaches to their chain of command within marketing initiatives. In larger B2B companies, the IT department typically reports to the operations department because that's where the most money has traditionally been invested. According to Alderman, that is now changing. He points to a major player in the industry taking the approach of having their IT department report to their marketing department. By doing this, information regarding a business' technological holdings and services can be more accurately and efficiently marketed to potential clients.
As the Web 2.0 advances into a new decade, B2B marketing strategies will also continue to develop. Indeed, there are an increasing number of digital platforms, like social media, for marketers to explore. In 2011, the winners will be the ones that are best able to target their efforts to their customers’ online habits and interests, and provide true value – and be able to prove it – to users.
benchcraft company portland or
» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company portland or
The crowdsourced funding craze is picking up steam. Tonight we see the launch of 33needs, a site where socially-minded startups can raise initial seed funding from individual contributors on the Web. It is Kiva meets Kickstarter.
Social startups post their “needs” in terms of how much money they are looking to raise, what problems they are going to solve and how they are going to do it, along with a video to help spread the word virally. People can invest $10, $100, $1,000 or more, and in return instead of getting shares in the company, they get a promised percentage of revenues for a specified period of time like 5 percent of revenues for three years.
The startups seeking funds are for-profit ventures, as is 33needs. Some of the launch startups include Emergent Energy Group, which wants to bring renewable energy projects to different communities in the U.S., and HalfUnited, a new clothing company which feeds hungry children with part of its profits (see video below).
33needs itself takes a 5 percent cut of any money raised, and nothing if the goal is not met. Generally, thee social startups are trying to raise anywhere from $50,000 or more get their businesses off the ground. They all try to mix profits with creating social good, which increasingly also resonates as a marketing strategy to consumers who want to feel like they are making a difference in the world. Whether or not they actually are is a different matter, but the most enduring social startups will end up being those who create a measurable impact.
The company was founded by Josh Tetrick, a social entrepreneur and former Fulbright Scholar who worked in Africa and for President Clinton. He doesn’t see 33needs as a replacement for angel or seed capital, but rather as a launching pad for ideas that may otherwise never have made it beyond a dinner conversation. “It’s a launching pad that builds fans, breeds a loyal base of people who’ll buy your stuff and use your product,” he argues. “There is so much pent up demand to invest in this stuff—not donate, but invest.”
But using crowdfunding to help start companies, as opposed to microloans for projects (Kickstarter) or people (Kiva), sets a higher bar. These require more money than a simple project. One of the key learnings from Kickstarter, for instance, is that small projects can grow into full-blown startups, but they don’t have to (watch this interview with Kickstarter founder Perry Chen). With 33needs it will be all or nothing. So the startups better make their pitches really good.
For progressive and tech savvy business-to-business companies, traditional marketing techniques like entire departments dedicated to cold calling potential clients have largely been retired to the trash folder. Instead, these companies are rapidly embracing technologies and practices aimed at increasing productivity, using social media more effectively, and providing engaging and informative content to potential clients. For a deeper look at these trends shaping B2B marketing in 2011, read on.
Quantifying Value Creation
If you’re looking to make your case to another business, come with lots of data, says Keith Pigues, co-author of Winning With Customers: A Playbook for B2B. You’ll need to quantify your value to customers in terms of dollars and cents, something known as “customer value creation.”
"Many organizations are finding that some of the more traditional customer satisfaction or customer loyalty measurement systems like ‘net promoter score’ are falling short when trying to provide a real financial measure to companies to help them understand exactly, 'how much more money am I making doing business with your company verses Company B or C?,'" says Pigues.
To accomplish this, companies are looking to third parties for help. Among them is Chicago-based Valkre, a technology provider that specializes in helping companies customize and match sales solutions to specific customers, implementing marketing strategies that increase a company's online visibility, and creating daily management plans that use mainstream technology.
Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they're offering truly impact the bottom line of their customers. Valkre has created a new metric, called the differential value proportion or "DVP", which measures the amount of increased profit that a customer can bring in by doing business with one company versus another. Unlike net promoter score, the DVP percentage metric was designed for use specifically within the B2B industry.
Targeting Online Identities
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua. Instead of generalized marketing initiatives, companies are beginning to analyze the online behavior -- also known as digital body language -- of individuals involved in the B2B industry in an effort to pinpoint the specific buyer whose needs best fit the services of the seller.
Through the collection and analysis of data, companies are discovering ways to link varied online "handles" across social networks to a single individual they wish to target for marketing purposes. "The vanguard will see a lot of people in 2011 figure out the identity management challenge and be able to understand ‘you’ across those identities and understand how your activity on Facebook, on Twitter, on LinkedIn, and the various social properties indicates your buying intentions," says Woods.
The goal is to cater marketing content to customers depending on where they are in the buying process. To accomplish this, Tableau Software, a Seattle-based seller of B2B software, uses a method of "scoring" visitors that come to their website. The more that users visit, the more their scores increase, allowing the algorithm to filter them into the programs within the site that speak to their interests. Thus, Tableau targets customers based on their online behavior rather than the demographics provided by their firm or industry.
"The trend of 2011 is that marketers are as interested in delivering relevant content to relevant people, as they are to stopping the delivery of irrelevant content to irrelevant people," says Elisa Fink, Tableau's vice president of marketing. "We don't want to be spammers. Every engagement with a company is really an engagement with a person."
Getting Creative with Content
In terms of the content being delivered, B2B companies are encouraging members of their technology departments to build their personal brand and further the recognition of their company by becoming "expert" bloggers and content creators.
"The winning marketing skill set that is going to be very much recognized in 2011 is not going to be the creative copywriting, artistic skill setm," says Woods. "It's the person who understands numbers, analytics, data, workflow, the operational skill set."
This can be accomplished via the company website, Twitter stream, LinkedIn discussion group, and even the employee’s personal blog.
Woods explains that part of this trend is a move in favor of less polished content and faster production times. In the past, all marketing materials were placed under intense scrutiny before anything was put online to represent the company. Now, personal engagement is en vogue, whereby the members of a company with active knowledge about products can engage in two-way conversations with clientele on the fly.
"[The content] might even have spelling mistakes in it. If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem, here is how I view the latest merger in the industry, or view this latest technological development,’" says Woods.
Some B2B institutions are also beginning to explore new approaches to their chain of command within marketing initiatives. In larger B2B companies, the IT department typically reports to the operations department because that's where the most money has traditionally been invested. According to Alderman, that is now changing. He points to a major player in the industry taking the approach of having their IT department report to their marketing department. By doing this, information regarding a business' technological holdings and services can be more accurately and efficiently marketed to potential clients.
As the Web 2.0 advances into a new decade, B2B marketing strategies will also continue to develop. Indeed, there are an increasing number of digital platforms, like social media, for marketers to explore. In 2011, the winners will be the ones that are best able to target their efforts to their customers’ online habits and interests, and provide true value – and be able to prove it – to users.
bench craft company reviews
» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company portland or
The crowdsourced funding craze is picking up steam. Tonight we see the launch of 33needs, a site where socially-minded startups can raise initial seed funding from individual contributors on the Web. It is Kiva meets Kickstarter.
Social startups post their “needs” in terms of how much money they are looking to raise, what problems they are going to solve and how they are going to do it, along with a video to help spread the word virally. People can invest $10, $100, $1,000 or more, and in return instead of getting shares in the company, they get a promised percentage of revenues for a specified period of time like 5 percent of revenues for three years.
The startups seeking funds are for-profit ventures, as is 33needs. Some of the launch startups include Emergent Energy Group, which wants to bring renewable energy projects to different communities in the U.S., and HalfUnited, a new clothing company which feeds hungry children with part of its profits (see video below).
33needs itself takes a 5 percent cut of any money raised, and nothing if the goal is not met. Generally, thee social startups are trying to raise anywhere from $50,000 or more get their businesses off the ground. They all try to mix profits with creating social good, which increasingly also resonates as a marketing strategy to consumers who want to feel like they are making a difference in the world. Whether or not they actually are is a different matter, but the most enduring social startups will end up being those who create a measurable impact.
The company was founded by Josh Tetrick, a social entrepreneur and former Fulbright Scholar who worked in Africa and for President Clinton. He doesn’t see 33needs as a replacement for angel or seed capital, but rather as a launching pad for ideas that may otherwise never have made it beyond a dinner conversation. “It’s a launching pad that builds fans, breeds a loyal base of people who’ll buy your stuff and use your product,” he argues. “There is so much pent up demand to invest in this stuff—not donate, but invest.”
But using crowdfunding to help start companies, as opposed to microloans for projects (Kickstarter) or people (Kiva), sets a higher bar. These require more money than a simple project. One of the key learnings from Kickstarter, for instance, is that small projects can grow into full-blown startups, but they don’t have to (watch this interview with Kickstarter founder Perry Chen). With 33needs it will be all or nothing. So the startups better make their pitches really good.
For progressive and tech savvy business-to-business companies, traditional marketing techniques like entire departments dedicated to cold calling potential clients have largely been retired to the trash folder. Instead, these companies are rapidly embracing technologies and practices aimed at increasing productivity, using social media more effectively, and providing engaging and informative content to potential clients. For a deeper look at these trends shaping B2B marketing in 2011, read on.
Quantifying Value Creation
If you’re looking to make your case to another business, come with lots of data, says Keith Pigues, co-author of Winning With Customers: A Playbook for B2B. You’ll need to quantify your value to customers in terms of dollars and cents, something known as “customer value creation.”
"Many organizations are finding that some of the more traditional customer satisfaction or customer loyalty measurement systems like ‘net promoter score’ are falling short when trying to provide a real financial measure to companies to help them understand exactly, 'how much more money am I making doing business with your company verses Company B or C?,'" says Pigues.
To accomplish this, companies are looking to third parties for help. Among them is Chicago-based Valkre, a technology provider that specializes in helping companies customize and match sales solutions to specific customers, implementing marketing strategies that increase a company's online visibility, and creating daily management plans that use mainstream technology.
Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they're offering truly impact the bottom line of their customers. Valkre has created a new metric, called the differential value proportion or "DVP", which measures the amount of increased profit that a customer can bring in by doing business with one company versus another. Unlike net promoter score, the DVP percentage metric was designed for use specifically within the B2B industry.
Targeting Online Identities
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua. Instead of generalized marketing initiatives, companies are beginning to analyze the online behavior -- also known as digital body language -- of individuals involved in the B2B industry in an effort to pinpoint the specific buyer whose needs best fit the services of the seller.
Through the collection and analysis of data, companies are discovering ways to link varied online "handles" across social networks to a single individual they wish to target for marketing purposes. "The vanguard will see a lot of people in 2011 figure out the identity management challenge and be able to understand ‘you’ across those identities and understand how your activity on Facebook, on Twitter, on LinkedIn, and the various social properties indicates your buying intentions," says Woods.
The goal is to cater marketing content to customers depending on where they are in the buying process. To accomplish this, Tableau Software, a Seattle-based seller of B2B software, uses a method of "scoring" visitors that come to their website. The more that users visit, the more their scores increase, allowing the algorithm to filter them into the programs within the site that speak to their interests. Thus, Tableau targets customers based on their online behavior rather than the demographics provided by their firm or industry.
"The trend of 2011 is that marketers are as interested in delivering relevant content to relevant people, as they are to stopping the delivery of irrelevant content to irrelevant people," says Elisa Fink, Tableau's vice president of marketing. "We don't want to be spammers. Every engagement with a company is really an engagement with a person."
Getting Creative with Content
In terms of the content being delivered, B2B companies are encouraging members of their technology departments to build their personal brand and further the recognition of their company by becoming "expert" bloggers and content creators.
"The winning marketing skill set that is going to be very much recognized in 2011 is not going to be the creative copywriting, artistic skill setm," says Woods. "It's the person who understands numbers, analytics, data, workflow, the operational skill set."
This can be accomplished via the company website, Twitter stream, LinkedIn discussion group, and even the employee’s personal blog.
Woods explains that part of this trend is a move in favor of less polished content and faster production times. In the past, all marketing materials were placed under intense scrutiny before anything was put online to represent the company. Now, personal engagement is en vogue, whereby the members of a company with active knowledge about products can engage in two-way conversations with clientele on the fly.
"[The content] might even have spelling mistakes in it. If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem, here is how I view the latest merger in the industry, or view this latest technological development,’" says Woods.
Some B2B institutions are also beginning to explore new approaches to their chain of command within marketing initiatives. In larger B2B companies, the IT department typically reports to the operations department because that's where the most money has traditionally been invested. According to Alderman, that is now changing. He points to a major player in the industry taking the approach of having their IT department report to their marketing department. By doing this, information regarding a business' technological holdings and services can be more accurately and efficiently marketed to potential clients.
As the Web 2.0 advances into a new decade, B2B marketing strategies will also continue to develop. Indeed, there are an increasing number of digital platforms, like social media, for marketers to explore. In 2011, the winners will be the ones that are best able to target their efforts to their customers’ online habits and interests, and provide true value – and be able to prove it – to users.
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» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
bench craft company reviews
benchcraft company portland or
» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
benchcraft company portland or
» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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benchcraft company portland or
» Pandia Search Engine <b>News</b> Wrap-up February 6
Finally, if you are looking for more news and articles related to searching and search engine marketing, make use of our Search Engine Detective portal, which also includes a vertical search tool covering this topic. ...
Be A Part of the Oscars Movie <b>News</b> & Movie Reviews | Geo Blog
Do you like reading movie news and movie reviews? All of us without exception love the movies. They allow us to escape into a fantasy world and get away from our everyday realities if only for a while. Sitting in front of the screen at ...
Bad <b>News</b>: New Book Probes Role of Press in Financial Crisis
Given that some economists still debate the root causes of the Great Depression, little wonder that a multitude of competing stories still vies for affirmation as explanation for the financial crisis of 2008.
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The Writer's Digest Handbook of Making Money Freelance Writing, from the editors of Writer's Digest magazine, offers insight for writers seeking to turn to a freelance writing career.
For those starting out in the business, or those looking for inspiration from other freelance writers, this book offers information from various authors on how to keep the money flowing in; how to call an editor; guide to copyright, work for hire situations; the art of negotiation; how to make time for writing; beating taxes; work expenses and so on.
There are three sections in the book covering the above aspects and many more: Section 1- Conducting the Freelance Business, lists twenty-two articles on how to bring in the money, tips for the beginning freelancer, setting your rates, billing your clients, tax tips, making a full-time impression even though you are a part-time writer, and many more.
When I started my freelance career, the most important article to me in this section was, "Four Tips for Beginning Freelancers", by Liza Galin Asher.
In her article, Liza reveals some good tips for new freelancers to keep them on the right path. The first tip, Writing is a business, she talks about how freelancers are actually like salespeople only their ideas are their "products". This really is key to remember because if a freelancer doesn't work selling their written work, their talent and creativity will not be printed and thus, will go unnoticed. The more experience the freelancer gets in selling their work as well as writing it, they will become more proficient and will not have to focus so much on selling their work.
Think small and Local. Here Liza urges the freelancer to remember their goal is to get published and to jump to writing articles for big time magazines like Vanity Fair, or Vogue. Freelancers should start out writing for newspapers, trade newspapers and magazines in their neighborhood. It is good to start small and work your way up.
Liza says the best way to get the most out of what you write is to keep re-selling the articles you have already written. Once you sell and article, go back to it and re-write it with a new angle and submit it elsewhere. An article is never retired so long as you can keep putting a new spin on it each time your write, or add important information that has recently become available. Also keep in mind to resubmit rejected articles to other publications. Just because one place didn't find a need for your work, doesn't mean someone else will reject you.
Lastly, Liza reminds novice freelancers that just because you sold your first piece, doesn't mean it is time to quite your job. The freelance writing life is uncertain and there are many lulls from when you make your first sale until the next time you make a sale. She does mention that if your salary from freelancing makes at least fifty percent of your regular job's salary, then you would probably be safe in quitting your real job.
Section 2 - Freelance Opportunities, lists fifteen articles on: the market for writers, expenses, work for hire, ghostwriting, using pictures with work, as well as a few others.
One good article from this sections is Dennis E. Hensley's "Simple Steps to Multiple Marketing". Here Dennis, lists the various levels of smallest local publishers to the largest circulation periodicals as well as their pay ranges.
He also talks about the four requirements freelancers must have in order to sell their work to more than one editor. Freelancers should make sure their previous work doesn't overlap too much with the reprint readers market's audience. He states how he did this by selling a piece to Detroit Free Press and then selling the same piece to The Fort Wayne News-Sentinel as people in Indian didn't receive the Detroit Free Press.
When you are selling the same piece of writing to a different editor than you did before, be sure to send in different photos than you sent in last time with the submission. This will offer a new visual perspective to readers who may have already read the article somewhere else. Yet, if you don't have new photos, it is best to send in the same photos you used before with the manuscript than to send in no photos at all.
When you are writing for a new publication, freelancers should re-write their article in the style of their target market. Freelancer should study any back issues they can get in order to determine the correct tone and slant to use when re-working their piece.
Adding news items relevant to your readers is also a good idea.
Hensley urges writers to remember to sell only their one time rights as selling all rights, removes the author's say in how their work is used. The author also will not be able to use that work elsewhere.
Lastly, Hensley talks about seven ways for freelancers to get multiple sales from their work.
Section 3 - The Freelancer's Lifestyle, has eleven articles covering the topics of: making time to write, home office, handling distractions and interruptions, quitting your day job and so on.
The most important issue I find among people who like to write is finding the time to do so. Robyn Carr's article "How to Make Time to Write" approaches this obstacle. She talks about how some people don't sit down to write because of the lack of time. They don't want to start writing in fear that they may not have time to continue the following day. Other reasons include being too exhausted at the end of days work to think straight and many writers fear they will be interrupted when they do sit down and begin scratching pen to paper, or typing on their computers.
As well as their being many reasons not to write, Robyn also talks about different kinds of writers such as all-or-nothing writer, scheduled writer, catch-as-can writer, and the super writer. No matter what kind of writer you are, you probably have a busy schedule that either includes a little time for writing, or none at all. Robyn suggests rearranging your schedule to fit writing time when it will not be of an inconvenience to your spouse, your boss, etc. For example, you can write a bit before going into work, on your lunch break, or before bed. If rearranging your schedule doesn't work, try taking time from something else you are doing, but may not be enjoying as much.
Though writing is important, Robyn makes sure her readers understand that writing is not more important than the job that brings in steady cash flow; it's not more important than you marriage or your children. It's all about balance and finding what works for you and your family.
There are many more great articles in Making Money Freelance Writing, that will be helpful for the novice freelancer. The information is invaluable in educating any freelancer as well as keeping them on the right track. I highly recommend reading this book if you are a freelancer in search of insightful articles from other authors in your field who have been where you are and understand the situations you may be facing.
big seminar 14
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